If you've been using email in your marketing campaign plan, you're likely familiar with drip campaigns. Nurture campaigns are time-based emails that are sent out to your audience in order to inform them of an offer and, over time, motivate them to take some sort of action, like taking advantage of your offer.
In this nurture program, the first email will be delivered to all selected contacts, and subsequent emails will only be delivered to contacts who haven't registered as a lead to the parent landing page.
The Splunk for Security Nurture Campaign follows Splunk's Buyer's Journey, driving prospects to engage with interest- and research-level assets. This nurture campaign will automatically execute the campaign activities based on the schedule you set.