In our previous recording, we brought up the topic of actionable intelligence and how it goes to the core of Data as a business concept in today's market.

For this recording, Marchant Laauwen of the Analytics Division of Atvance Intellect joins us to go more in-depth on the distillation process of turning data into something that can be used.

We also discuss some of the pitfalls that companies undertaking data initiatives fall prey too, take a listen and enjoy.